'Alien' Trailer Shows Us How to Create Our Own
I think it's pretty safe to say that Ridley Scott's Alien belongs on just about everyone's top ten list of horror films. The 'haunted house in space' story of a rag-tag group of blue collar space truckers who unknowingly bring aboard a hostile organism has been imitated countless times since its release date in 1979. I actually prefer James Cameron's space-action sequel, but there's no denying the power and authenticity the original had to scare the crap out of you.
It also had some very effective marketing in the form of one of the greatest movie trailers of all time. I remembered it was pretty good, but finding it again on YouTube allowed me to study it, and realize that it has become what all action/horror trailers follow today. Even on our smaller level, crafting a great trailer can be the viral push you need to attract a lot of attention, and the Alien trailer is a good template. For example:
The Use of Elements Not in the Film
One thing that everyone seems to remember is the cracking egg. While there were alien eggs in the film, they looked nothing like the chicken egg featured in the trailer. Oddly textured and sitting on a strange landscape, this was a bizarre image (also featured on the movie poster) that seemed to contain something terrible waiting to emerge. The light coming out of the inevitable crack helped cement this notion. We also get music that is creepy and haunting, again something found nowhere in the actual film.
Build Up to an Explosion
When the egg cracks, the imagery changes (notice the visual link between the lights) and we get that distress signal wail sound that immediately gets under your skin. Random shots from the movie are flung at us, which don't really tell us anything, but do convey a lot of dread. We see closeups of faces, space explorers searching a foreign environment, and Sigourney Weaver running for her life. Just when things build to a head, all hell breaks loose and we get faster cutting, apparent violence, and alarming screeches of what we assume is the terrible Alien of the title. It's incredibly effective.
Silence and a Great Tagline
Then all goes quiet and we get a extreme wide shot of space centered on a tiny ship with the unforgettable line "In space no one can hear you scream." Wow.
And there you have it, the perfect recipe for the horror-thriller trailer. Remember to pick the most visual elements of your movie, create some new ones, slap them all together with an overpowering score and nail the coffin shut with some great writing. And don't go over two minutes. You don't need to.
Happy Halloween...


With Halloween upon us, I thought you might like a couple of links to cover a very popular appliance that don't cost much, but can have a striking cinematic effect: Fangs. Make Magazine has a
Lance Weiler 



After a suicide bomber kills an American field operative in North Africa, authorities scramble to find those responsible. Egyptian-born U.S. resident Anwar El-Ibrahimi (Omar Metwally) is detained and questioned after flying home from overseas. Despite his having no knowledge of the events in question, he is still suspected by government official Corrine Whitman (Meryl Streep). She enacts “Extraordinary Rendition” which allows terror suspects to be sent out of the country for more persuasive information extraction, sans their human rights. When Anwar never shows up at the airport his American wife Isabella (Reese Witherspoon) becomes very concerned, especially when his name is missing from the passenger manifest.
There are a lot of good actors involved here, and they all do well, despite being given fairly little to work with. Besides those mentioned, we get Jake Gyllenhaal (


Coach Lambeau Fields (David Koechner) is terrible at what he does. No matter what team he takes the helm of, they always lose. Still wanting to be a winner, he gets one last try as coach of the Heartland State University Misfits, er Comebacks. Will he be able to finally prove to his dutiful wife (Melora Hardin) and rebellious daughter (Brooke Nevin) that he has what it takes?
Sometimes the movie is funny, but it often feels like a redundant high school play. Jokes are executed, but instead of moving on, keep repeating themselves. An example: the quarterback Lance Truman (Matthew Lawrence) can’t seem to hold onto the ball. To help him out, love interest Michelle Fields (Nevin) offers up her body wrapped in a bra with football-shaped cups. He tries to grab it, but misses. That’s funny. The fact that he keeps trying and missing isn’t. The whole movies is like this--it doesn’t know when to stop.






It's very exciting, as an independent filmmaker, to get the kind of response we've had with our web serials. Our audiences have really fallen in love with these stories and these characters. We have people counting down the days until the next episode. If we're even an hour or two late in posting an episode, we start getting complaints. And I can't believe how many people are watching! We haven't spent any money on marketing yet, but in the first twelve weeks of release, our videos have been watched more than 325,000 times! That's incredibly rewarding.







Here's a friendly writing competition that can sharpen your brain. Julie Gray is challenging her readers to submit a one page scene that is Halloween themed and uses the words pumpkin, periwinkle, and paradox. The prizes are modest, but that's not really the point. It's a good way to interact with other writers (and Julie, who is very cool) and hone your skills. It's only one page, so do it! The deadline is October 28th.
Here's a great article in Wired that spotlights some more viral buzz creation. The difference here is that the show, 
Both shows have one thing in common: slick production values. They both have custom opening sequences which are excellent and scored just right, setting the mood perfectly (I really liked the
I've also been intrigued by the idea of the "
It used to be that every camcorder had a way in for external audio (which migrated over from Super 8 sound cameras), but no longer is this true. If you want to open up your sound world to an external mic, you're going to have to spend at least $600. This may "sound" silly to some ("just get a real camera!"), but there is nothing wrong with learning how to make movies on a cheap camera. What is wrong is not to learn the importance of audio by using the built-in camera mic. It will set a bad precedent, and when you do want to graduate to audible sound, you may be stuck with a camera that won't let you.
So, when looking for a camera to buy or borrow, make sure you get a mic input. The "fast-cam" is great for shooting spontaneous stuff, but would be even better if you could interview someone without having to jam the camera up their nose so you can understand what they are saying. A cheap external mic is better than the most expensive built-in one.
There has been a terrorist attack at an American compound of oil workers in Saudia Arabia that has killed over one hundred people. Being the duty of the FBI to investigate these kinds of crimes perpetrated on U.S. citizens abroad, Special Agent Ronald Fleury (Jamie Foxx) wants to take his specialists and go in. They are forbidden, however, when deemed they’d be just the target that terrorists would zero in on. Fleury balks and goes in anyway, teaming with the Saudi Government and Chief of Police Faris Al Ghazi (Ashraf Barhom), who seems to be blocking their investigation of the crime. Can the agents solve the crime in the five days allotted, or are they just being set up themselves?
Foxx (
The problem is, the rest of the film is directed this way also, with what looks like an epileptic cameraman. This “style” is all the rage these days (see 




